Visit this wine tourism centre and experience a unique journey to the heart of the Pouilly vineyard!
Located in a remarkable heritage setting, in the heart of the village of Pouilly-sur-Loire, La Tour du Pouilly Fumé offers you an inventive scenography to better understand the vine and the work of the winegrowers. During the visit, follow a winegrower for a year and enter the heart of the Pouilly vineyard.
A commented tasting of one Pouilly-sur-Loire and three Pouilly Fumé wines punctuates the visit. It allows you to differentiate between the two grape varieties and to discover the influence of the terroirs on the wines of Pouilly.
Exhibited in the beautiful vaulted cellar of the site, La Cave aux Arômes des Pouilly Fumé allows you to discover the aromas of Pouilly wines. Ten glass balloons present the aromatic families of Pouilly white wines. Each aroma is made of natural products.
The Pouilly Fumé Tower is also a place for events: tastings in the company of winegrowers, guided tours of the vineyard, cultural and gourmet programmes, etc.
The Tower of Pouilly Fumé also accompanies children during their visit with a game booklet. This booklet presents the Pouilly vineyard in a playful way to the young public. Designed for children and families visiting La Tour du Pouilly Fumé, it offers games on the history of the vineyard, the grape varieties, the terroirs, the work in the vineyard and in the cellar, and the tastes.
Also on site: a shop and the Tourist Office information point.
The Tour du Pouilly Fumé is open from 15 February to 16 November 2025.
- In February and March: 2pm to 6pm. Closed on Mondays.
- In April, May and June: from 10am to 1pm and from 2.30pm to 6.30pm. Closed on Mondays, except on 21 April for Easter (exceptionally open from 10am to 1pm and from 2.30pm to 6.30pm).
- July and August: 10am to 7pm every day.
- September and October: 10am to 1pm and 2.30pm to 6.30pm. Closed on Mondays.
- November: 2pm to 6pm. Closed on Mondays.
Tarifs :
Base rate - full rate adult : 9€
Special rate (reduced rate for students, the unemployed, the disabled and residents of the Coeur de Loire community of municipalities) : 7€
Group rate (from 10 people) : 7€
Child rate (from 12 to 17 years old) : 5€
Other rate (ticket Cave aux Arômes) : 3€
Gratuities (for under-12s)
Conditions d'ouverture spéciales :
La Tour du Pouilly-Fumé welcomes you by reservation. For each reservation, the space is privatized and accessible only to a couple, a family, or a group of friends.
The Cave aux Arômes remains accessible and visible but it is no longer possible to smell the aromas, for health reasons
Hydro-alcoholic gel is available in the different reception areas, it is compulsory to wear a mask, a direction of circulation has been set up and the garden has been embellished to make the wait before entering the scenographic area more pleasant.
Visitors are asked not to touch anything except their glasses... and every point of contact is disinfected after they leave.
Reservations can be made by telephone, by e-mail, or on site at the reception desk on opening days.
